Zolli Candy, founded by Michigan State student Alina Morse, is a candy brand uniquely marketed as being good for your teeth. Currently, the brand primarily appeals to moms. Alina tasked us with developing a campaign aimed at targeting Gen-Z to help broaden Zolli's audience.

As a member of Gen-Z, I approached this brief from my own perspective—would these visuals catch my attention or be something I’d scroll past? My goal was to design visuals that were fun and true to the candy brand aesthetic while incorporating bold elements to captivate Gen-Z buyers.

To effectively communicate Zolli’s brand mission, I used mouths as the central element of the campaign. This approach ensures that the message was clear without being overly literal. To maintain cohesiveness, I applied a consistent format to three of the four graphics. For my fourth graphic, I chose a collage-like style to showcase a Zolli product while adding visual variety to the campaign.